Gtech becomes proud sponsor of Sheffield United

Gtech has become a proud sponsor of Sheffield United Football Club.

On Friday (August 25, 2023), Gtech announced it will become Sheffield United's men’s first team sleeve sponsor for the 23/24 Premier League season.

The sponsorship marks the beginning of an exciting collaboration that will bring together two organisations with a commitment to excellence, teamwork, and innovation.

The Gtech brand featured on the shirt sleeve on Sheffield United's iconic jerseys for the first time at Sunday's (August 27, 2023) fixture against league champions Manchester City.

The partnership between Gtech and Sheffield United will not just be limited to branding on jerseys. Both organisations are committed to initiatives that promote education, technology literacy, and youth development and extends Gtech's strong commitment to sports, community engagement, and technological advancement.

Nick Grey, Gtech's owner, said: "I’m absolutely delighted to join forces with the Blades as their proud sponsor.

"This partnership is a testament to our shared values of pushing boundaries, embracing innovation, and striving for excellence. We believe that our cutting-edge home technology and the blades fanatical support for their club will create a winning combination both on and off the field.”

Paul Reeves, United's head of commercial, said: "We are excited to welcome Gtech into the Sheffield United commercial portfolio.

"Gtech are a global leader for high performance home appliances and their dedication to technology development. This partnership will not only strengthen Gtech's visibility alongside the club on a global stage but will also enhance the overall fan experience through collaborative initiatives and matchday activities."